Selling Educators On Books Rather Than Tech: Can You Do It?

Ed tech sales jobs are all about selling educational materials to schools. K-12 programs are moving away from books and to tech products to teach, but smaller schools that cannot afford the tech tools still rely on textbooks. Could you sell educators on books rather than tech?

It's a tough thing to convince primary and secondary schools to continue to use books, but if you can do it, it would make you very valuable to textbook companies. Here are some key points that you can use not only to impress potential employers in job interviews, but also to convince educators, principals, and superintendents of schools the value of actual books over tablet computers and whiteboards.

Textbooks Keep Young Eyes Healthy

Recently, it has been discovered that all the blue screen glare from portable devices actually causes some problems with vision in the long run. While this is not so great for schools that want kids to use technology, it is great for textbook sales. It means that you can use this point to sell more textbooks to bigger school districts and private schools, where a lot of the schools' money is otherwise spent on tablet computers and classroom tech.

Children's IQs Increase When They Read

Tech devices often have built-in read-to-you assistants. Kids zone out while an electronic voice reads their assignments to them, or worse, they do not pay attention to what is going on in class. When kids are assigned textbook reading, they have no tech assistant reading to them. The kids have to actively engage in reading to themselves. When they do, their IQs rise because they are learning new words, spelling, and much more. Since teachers and educational staff want their young pupils to get smarter as they learn, this is a huge selling point. 

Books Teach with Purpose

Books have a long history dating back hundreds of years. When children first learn that books were once very scarce and only royalty was allowed to read real books, it tends to make kids think about books in a whole new way. Whether kids read for fun or read chapters in their history and science books, books teach with a purpose. Every book serves a higher purpose, and that is a very effective thing to make everyone understand. The business of selling textbooks means that you need to show how books teach with a purpose. Then you, too, will be a success.

For more information, talk to companies like FieldPros, Inc.